Project Vision · Prepared by Studio Nate

Leveling up Valentino's

A first look at where the website, ordering, and marketing can go — the strategy, three design directions, and a custom insights dashboard. Everything below is clickable.

Start here — the strategy

Read first📋

Audit & strategy

Site Audit & Tech Brief

How the site & Toast/DoorDash ordering work today, what's holding it back, seven marketing level-ups, the customer-data opportunity, and an email & promotions plan.

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Three design directions

Concept 1🍕

Heritage, modernized

Warm & inviting

Cream + brand red, a friendly serif, the family/since-1982 story. The crowd-pleaser.

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Concept 2🔥

Craveable / bold

Modern pizzeria

Dark, high-energy, photographic. Stands out hard on a phone. The "modernize us" play.

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Concept 3🌿

Fresh market / editorial

Premium & artisanal

Light, airy, green-forward. Leans into fresh/quality. The "elevate the brand" play.

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Prototype📊

Bonus · clickable

Owner Insights Dashboard

Toast + DoorDash data in one view — channel leakage, customer health, AI insights. Live sample data.

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The upsell

Spec🗂️

One-pager

Dashboard — build spec

Data sources, core views, tech approach, a phased ~4–5 week plan, and the access checklist. The document behind the prototype above.

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All concepts use Valentino's real logo, photos & working Toast order links. Content shown (hours, reviews, dashboard figures) is illustrative and to be confirmed with the client.