⚠ Prototype with illustrative sample data — not live figures.
Revenue
$128,400
▲ 12.4% vs prev
Orders
4,210
▲ 8.1%
Avg ticket
$30.50
▲ 3.9%
Returning
63%
▲ 2.0 pts
Loyalty members
3,940
▲ 214 new
Channel mix — first-party vs. marketplace
Where orders come from, and what it costs you
71%first-party
First-party (Toast)$91,200
DoorDash marketplace$37,200
Est. marketplace cost this period: ~$8,900 in commissions + 0 owned customers captured. Shifting 20% to first-party ≈ $1,780/mo recovered.
Revenue by location
Last 30 days
Insight: Ventura trails on revenue and has no loyalty wired up — the biggest single upside location.
Customer health
Repeat behavior & lifetime value
63%
Returning customers
$164
Avg lifetime value
2.4
Orders / customer / yr
18%
Lapsed (win-back target)
New vs. returning — last 6 months
Top items by margin & popularity
Where the money actually is
| Item | Rating | Units | Margin |
|---|---|---|---|
| Build-Your-Own Large | Star | 1,240 | 68% |
| Pepperoni (House) | Star | 980 | 64% |
| S'mores Dessert Pizza | Grow | 410 | 72% |
| Roast Beef Sub | Grow | 360 | 59% |
| Buffalo Wings | Grow | 300 | 61% |
Order volume by day & hour
Find the slow windows to target with promos
Fewer More
🤖 AI insights weekly · powered by Claude
Auto-generated from your live data
📉
Ventura is leaving loyalty on the table
Ventura has no rewards program connected yet drives $31k/mo. Enabling it could lift repeat rate ~5–8 pts based on the other two shops.
🚗
Marketplace leakage rising
DoorDash marketplace share crept up 3 pts this month — about $1,780/mo in recoverable margin if steered to first-party.
⏰
Tuesday afternoons are dead
Tue 2–5pm is your slowest window. A "Bake Night" Tuesday promo could smooth demand without discounting peak.
🍫
S'mores pizza is underexposed
Highest margin (72%) but only 410 units. It's your best social + upsell hook — feature it at checkout.